Why Bulgaria?

Bulgaria is wildly underrated. It’s one of the oldest countries in Europe, rich with Thracian, Roman, Byzantine, and Ottoman heritage. It’s also shockingly diverse for its size—think ski resorts in the Alps-like Rila Mountains, ancient cities like Plovdiv, wine country, and a coastline along the Black Sea that rivals the Mediterranean.

And yet… it’s still affordable, uncrowded, and largely undiscovered by mainstream tourism. That sweet spot won’t last forever.

Top Destinations in Bulgaria

Sofia:
The capital city is full of surprises. You’ll find Roman ruins beneath your feet, Ottoman mosques next to Orthodox cathedrals, and a buzzy modern café scene tucked between Brutalist blocks and leafy parks. It's walkable, relaxed, and perfect for a culture-rich weekend.

Plovdiv:
One of the oldest continuously inhabited cities in the world (seriously), Plovdiv is like a living museum—with a twist. It blends Roman amphitheaters, 19th-century Revival houses, and trendy art districts. It’s also a European Capital of Culture and a must for history buffs and creatives alike.

Rila Monastery & Mountains:
Just two hours from Sofia, the Rila Mountains offer alpine beauty, hiking trails, and one of Bulgaria’s most iconic landmarks: the 10th-century Rila Monastery. Its frescoes and peaceful setting feel like stepping into a storybook.

Black Sea Coast (Sozopol, Nessebar, Varna):
Bulgaria’s Black Sea beaches are ideal for a summer escape—whether you want a laid-back fishing village like Sozopol or a livelier scene in Varna. The coast has golden sand, ancient seaside towns, and seafood you’ll dream about for weeks.

Melnik & Wine Country:
Yes—Bulgaria makes excellent wine. Melnik, Bulgaria’s smallest town, is famous for its unique sandstone formations, historic wineries, and mellow vibe. It's a dream for wine lovers and slow travelers.

Bansko:
One of Europe’s most affordable ski destinations, Bansko has modern lifts, cozy taverns, and mountain charm in spades. It’s also a great summer hiking and wellness destination.

Culture, Food & Flavor

Bulgaria has a layered cultural identity shaped by Slavic roots, Thracian myths, and centuries under Ottoman rule. The result? A deep sense of place, folklore that still feels alive, and a culture that welcomes visitors like family.

Must-Try Dishes

• Shopska Salad: A fresh combo of tomatoes, cucumbers, onions, and grated sirene cheese—simple and perfect with rakia (fruit brandy).

• Banitsa: A flaky pastry filled with cheese and egg—ideal for breakfast or a snack on the go.

• Kavarma: A slow-cooked meat and vegetable stew, often served sizzling in clay pots.

• Tarator: A cold yogurt, cucumber, and dill soup—refreshing on a hot summer day.

Wine & Rakia

Bulgaria has a centuries-old wine tradition and produces incredible reds from local grapes like Mavrud and Melnik. Many family-run wineries offer tours and tastings. Don’t miss a shot of homemade rakia—just sip slowly.

Folklore & Festivals

Traditional Bulgarian music features haunting harmonies and asymmetric rhythms unlike anywhere else. If you’re lucky, you’ll catch a kukeri festival, where costumed dancers ward off evil spirits—a vivid, joyful spectacle.

Is Bulgaria Safe?

Yes. Bulgaria is considered very safe for tourists. Violent crime is rare, and the main thing to watch for is petty theft in busy areas (just like anywhere). Language barriers exist, but locals are friendly and helpful—even if your Google Translate gets a workout.

As always, I work with vetted local guides and boutique properties to give you an insider experience that’s both authentic and smooth.

Where to Stay: My Favorite Picks

Luxury:

• Sense Hotel Sofia: Sleek, central, and right by Alexander Nevsky Cathedral

• Therma Palace Balneohotel (Kranevo): A Black Sea wellness resort with mineral pools and spa vibes

Boutique & Mid-Range:

• Villa Sokol (Bansko): Cozy chalet-style retreat with mountain views

• Family Hotel Arkan Han (Trigrad): Rustic charm near caves and forests in the Rhodope Mountains

Budget-Friendly:

• Hostel Mostel (Sofia & Veliko Tarnovo): Great for solo travelers, with social vibes and budget tours

• Hotel Nomera (Plovdiv): Affordable comfort in a fantastic location near the Old Town

Travel Tips from Your Travel Advisor

• Currency: Bulgaria is in the EU but not the Eurozone, so you'll use Bulgarian leva.

• Transportation: Trains are scenic but slow—consider renting a car or using intercity buses.

• Language: Bulgarian uses the Cyrillic alphabet—learn a few basics or use a translation app.

• Weather: Pack layers. It can be chilly in the mountains and sunny on the coast, even in spring or fall.

• Planning: Logistics and timing matter—let me help craft a route that makes the most of your time.

Why Bulgaria?

Bulgaria isn’t flashy—but it is unforgettable. It’s the kind of place where you might drink wine in a 1,000-year-old cellar, hike to a misty waterfall in the morning, then relax on a quiet beach by afternoon. It’s a place where traditions aren’t for show—they’re part of everyday life.

For travelers who crave connection, discovery, and a little magic without the tourist stampede, Bulgaria delivers.

And if you're ready to go beyond the guidebooks, you know who to call. I’ll help you navigate the language, the routes, and the hidden gems—so all you have to do is soak it in.