Colombia

South America’s Most Surprising Destination

When people ask me about South America, their minds usually go to Machu Picchu, Patagonia, or maybe the beaches of Brazil. But you know what destination keeps rising in the ranks and blowing travelers away? Colombia.

Yes—Colombia. Once known primarily for its tumultuous history, Colombia has transformed into one of the most dynamic, colorful, and welcoming countries I’ve had the pleasure of working with as a travel advisor. It’s got a little bit of everything: Caribbean coastline, Andean mountains, coffee farms, rainforests, vibrant cities, and a rhythm all its own.

If Colombia’s not on your radar yet, let’s change that. Here’s why this underrated gem belongs on your travel list—whether you’re planning a honeymoon, a foodie escape, an outdoor adventure, or something totally unique.

Colombia at a Glance

  • Continent: South America

  • Capital: Bogotá

  • Language: Spanish

  • Currency: Colombian Peso (COP)

  • Best Time to Visit: December to March (dry season), but regional climates vary

  • Ideal For: Couples, adventure seekers, food and coffee lovers, culture travelers, off-the-beaten-path explorers

Colorful colonial street with balconies and a prominent yellow building in the background, featuring a Colombian flag and ornate street lamps.

Why Colombia?

Colombia is one of the most biodiverse countries in the world. It’s the only South American country with both Pacific and Caribbean coastlines. It has bustling cities and sleepy colonial towns, snowy peaks and steamy jungles, and some of the kindest people you’ll ever meet.

The best part? It’s still not overrun with tourists. You can find authentic experiences, uncrowded beaches, and deeply rooted cultural traditions in a way that feels real—not manufactured.

Top Destinations in Colombia

Cartagena:
The jewel of the Caribbean coast, Cartagena is where romance and history collide. Think cobblestone streets, vibrant colonial buildings, bougainvillea-draped balconies, and warm sea breezes. It’s ideal for honeymoons or relaxed getaways, with a good mix of culture, food, and beach.

Medellín:
Once known for all the wrong reasons, Medellín has undergone an inspiring transformation. Now it’s a hub for innovation, art, and community resilience. Ride the cable cars over the hills, explore the street art of Comuna 13, and sip craft cocktails on rooftop patios.

The Coffee Region (Zona Cafetera):
If you love a good brew (and scenic mountain landscapes), don’t miss the Coffee Triangle. Towns like Salento and Manizales are charming, with colorful facades, friendly locals, and plenty of coffee farms offering tours and tastings. It's perfect for slow travel, hiking, and photography.

Tayrona National Natural Park:
On the Caribbean coast near Santa Marta, Tayrona is where jungle meets beach in the most magical way. Hike through lush forests, spot monkeys and tropical birds, and then emerge onto a white-sand beach with turquoise water. It’s remote and rustic—in the best way.

Bogotá:
Colombia’s high-altitude capital isn’t just a stopover. Explore the historic La Candelaria district, tour the famous Gold Museum, and don’t miss the views from Monserrate. It’s also one of the best places to try Colombian cuisine and nightlife.

La Guajira Desert:
Ready for something completely different? Head to Colombia’s northernmost region, where the red desert meets the sea. It’s remote, windswept, and stunning—ideal for travelers who want to go where few others do.

Culture, Food & Flavor

Colombia is a country full of passion—and you can taste it in the food, hear it in the music, and see it in the art. From street performers to traditional festivals, this is a culture that’s alive and joyful.

Must-Try Dishes

  • Arepas: Cornmeal patties served with everything from eggs to cheese to shredded meat

  • Ajiaco: A comforting chicken and potato soup, popular in Bogotá

  • Bandeja Paisa: A generous platter of meat, rice, beans, plantains, avocado, and egg—come hungry!

  • Fresh Fruit: Colombia is fruit heaven—try lulo, guanábana, and maracuyá (passionfruit) from a market vendor

Coffee Culture
Colombia is the third-largest coffee producer in the world, and its small-batch beans are revered globally. Visiting a finca (coffee farm) isn’t just about sipping a good cup—it’s a full sensory experience. Walk the rows, see the drying process, and meet the people behind your morning pick-me-up.

Music & Dance
Salsa in Cali. Cumbia on the coast. Vallenato in the north. Music is at the heart of Colombian identity, and dancing is basically a national pastime. Whether you're watching a street performance or joining a class, don’t be afraid to move a little.

Is Colombia Safe?

This is the number one question I get—and it’s fair! Colombia’s past was rocky, but today, the main tourist areas are very safe for travelers who use common sense. Like in any destination, stay aware of your surroundings, avoid sketchy neighborhoods at night, and use official taxis or rideshare apps.

As a travel advisor, I work with vetted local guides and tour companies that prioritize traveler safety and support responsible tourism.

Where to Stay: My Favorite Picks

Luxury:

  • Casa San Agustín (Cartagena): Historic charm meets five-star service in the heart of the old town

  • The Charlee Hotel (Medellín): Modern luxury with city views and a rooftop pool

  • Four Seasons Casa Medina (Bogotá): Sophistication in a beautifully restored heritage building

Boutique & Mid-Range:

  • Hotel Boutique Sazagua (Pereira): A peaceful coffee region retreat

  • El Nido del Condor Eco Lodge (Jardín): Rustic-luxury eco-lodge with stunning mountain views

  • Hotel Playa Koralia (Santa Marta): Laid-back and artsy, perfect for a digital detox

Budget-Friendly:

  • Masaya Hostel (Santa Marta & Bogotá): Gorgeous hostels with private room options and great social spaces

  • Hotel 3 Banderas (Cartagena): Affordable colonial charm in the walled city

  • Los Patios Hostel (Medellín): Trendy, safe, and super traveler-friendly

Travel Tips from Your Travel Advisor

  • Don’t try to do it all. Colombia is big, and regional flights are your best friend.

  • Brush up on your Spanish. English is spoken in tourist areas, but knowing a few phrases goes a long way.

  • Pack for variety. You might be in chilly mountains one day and hot beaches the next.

  • Get help with logistics. Transportation and planning can be tricky—this is where I come in! From airport transfers to guided excursions, I can help streamline your whole trip.

Why Colombia?

Colombia is a country that surprises you—in the best way. It’s not just about checking off sights; it’s about connection. With the people, the land, and the culture. It’s where you can sip coffee in a cloud forest one day and dance salsa on the coast the next. It’s where the stories are rich, the landscapes are wild, and the spirit is magnetic.

Whether you’re looking for a soulful adventure, a cultural deep-dive, or just somewhere different than the usual beach resort, Colombia delivers.

And hey—if you want a curated itinerary, expert planning, and a travel partner who knows the ins and outs? I’ve got you covered.